Egypt ICA RegionalHub (EGICA) 2024
AboutUs
Welcome to EGICA: Your Gatewayto the International Communication Association (ICA) in Egypt
EGICA, a scientific research community within the Faculty of MassCommunication at Cairo University, is honored to serve as the FirstRegional Hub in Egypt for the prestigious International CommunicationAssociation (ICA).
ICA – Legacy of Excellence:
ICA's story began over five decades ago with a dedicated group ofresearchers passionate about communication. Today, it thrives as a diverseinternational association, fostering excellence in communication scholarshipacross more than 80 countries and garnering recognition from the United Nationsas a non-governmental organization (NGO) since 2003.
EGICA – Fostering a DynamicCommunication Hub:
EGICA shares ICA's commitment to communication excellence. We serve as aregional bridge, connecting Egyptian and Arab scholars to the vast resourcesand vibrant network offered by ICA. Planned to occur simultaneously with theICA annual global conference, we delve into the latest trends, challenges, andinnovations in Journalism, Radio & Video, Public Relations &Advertising, and the full spectrum of communication research. Through engagingsessions and workshops, EGICA ignites creativity and fosters excellence in bothscholarship and practical applications of communication within the region.
EGICA–ICA Collaboration Vision:
EGICA is committed to fostering a thriving communication researchcommunity in Egypt. We actively seek to expand our reach, integrating moredepartments and scholars into the ICA network.
EGICA–ICA Collaboration Mission:
Through this collaboration with the ICA, we support our faculty,researchers, and students by enabling them to:
1- Engagewith the Global Conversation: Participate in ICA'sannual conferences, gaining exposure to cutting-edge research and fosteringinternational collaboration.
2- Accessa World of Knowledge: Explore ICA's extensivepublications and resources, staying up to date with the latest communicationstudies trends and developments.
3- Contributeto the Field: Share their own original research andexpertise with a global audience, enriching the broader communicationlandscape.
Membershipand collaboration
The Faculty of Mass Communication,Cairo University is pleased to launch the first round of Egypt’s ICA regionalhub planned to occur simultaneously with the global conference on 22 and 23June 2024.
The Faculty of Mass Communicationhails the inclusive opportunities provided by the annual ICA conference topartner with regionally created hubs to open the gateway to local scholarswhose limited time and material resources make it inconvenient for them toattend the global conference annually. We applaud this initiative and work onintegrating more departments and scholars in the upcoming rounds.
Main international partner: ICA
ICA collaborates with a diverse range of organizations, including:
International Organizations:
1- InternationalLabor Organization (ILO):
o Thepartnership aims to promote decent work and sustainable development throughcooperatives.
o Jointactivities include developing training and capacity-building programs,conducting research, and advocating for policies that support cooperatives.
2- InternationalCooperative Alliance (ICO):
o Thepartnership aims to strengthen cooperation among cooperatives at theinternational level.
o Jointactivities include exchanging information and expertise, organizing conferencesand events, and supporting cooperative development in developing countries.
3- UnitedStates Agency for International Development (USAID):
o Thepartnership aims to promote economic and social development throughcooperatives.
o Joint activitiesinclude supporting cooperative projects in developing countries, building thecapacity of cooperatives, and developing policies that promote cooperatives.
Regional Organizations:
1- EuropeanUnion:
o Thepartnership aims to promote cooperatives in Europe.
o Jointactivities include funding cooperative projects, developing policies thatsupport cooperatives, and exchanging information and expertise.
2- AfricanUnion:
o Thepartnership aims to promote cooperative development in Africa.
o Joint activitiesinclude supporting cooperative projects in African countries, building thecapacity of cooperatives, and developing policies that promote cooperatives.
National Organizations:
1- Cooperativesocieties in different countries:
o ICA collaborateswith cooperative societies in different countries to promote cooperatives atthe national level.
o Jointactivities include organizing conferences and events, developing training andcapacity-building programs, and advocating for policies that supportcooperatives.
There are some additional ICA partnerships such as:
Examples of institutions that have partnerships and collaborations withthe ICA Conference:
1- Academic institutions:
- University of Münster: Collaborates with ICA in research related to fair trade and sustainable development.
- University of British Columbia: Offers educational programs in cooperative management in collaboration with ICA.
- International Cooperative Institute: Provides training and research programs in the field of cooperatives in collaboration with ICA.
2- Non-governmental organizations:
- International Labor Organization: Collaborates with ICA in promoting decent work and sustainable development through cooperatives.
- International Cooperative Alliance: Works with ICA to strengthen cooperation between cooperatives at the international level.
- United States Agency for International Development: Supports ICA in implementing cooperative projects in developing countries.
3- Private sector:
- Fideicoop: The largest agricultural cooperative in the world, collaborates with ICA in promoting fair trade and sustainable development.
- Cooperative Bank: Provides financial services to cooperatives around the world and has a partnership with ICA.
- RAINN Platform: A technology platform that supports cooperatives in the field of communications and information management and works with ICA to promote the use of technology in cooperatives.
- Academic Partners: (Indonesia Hub):
The hub collaborates with many organizations, including:
1- TheIndonesian government: The Ministry of Cooperatives and other governmentorganizations.
2- Cooperativeorganizations: National and international cooperative organizations.
3- Universities: Universitiesin Indonesia and the Southeast Asia region.
4- Non-governmentalorganizations: Non-governmental organizations working to promotecooperatives.
The hub has had a significant impact on promotingcooperatives in Indonesia and the Southeast Asia region. The hub has helped to:
1- Increaseawareness about cooperatives: The hub has helped toincrease awareness about cooperatives and their benefits among the public anddecision-makers.
2- Developthe capacities of cooperators: The hub has helped todevelop the capacities of cooperators through education and training programs.
3- Strengthencooperation among cooperatives: The hub has helped tostrengthen cooperation among cooperatives in Indonesia and the Southeast Asiaregion.
4- Supportresearch on cooperatives: The hub has helped to supportresearch on cooperatives and provide it to decision-makers.
Meet the EGICA Team:
EGICA is driven by a passionate team of communication academicsdedicated to fostering a vibrant research environment. Our faculty members holddiverse specializations, from journalism and audio-visual media studies topublic relations and digital media communication. This collaborative spiritallows us to tackle the most pressing communication challenges from variousangles.
1- Director of EGICA and LeadingInternational Coordinator:
Professor Dr Souraya Ahmed El Badaoui
Dean of the Faculty of Mass Communication, Cairo University
2- Senior EGICA International Coordinator:
Dr Hayat Badr
Associate Professor in the PR and Advertising Department
3- EGICA International Coordinator:
Ms Aliaa Khaled El Shabassy
Teaching Assistant in the PR and Advertising Department
EGICA Planning and OrganizingTeam:
1- Senior Lecturers:
- Dr Faten Rashad
- Dr Mariam Abdelhak
- Dr Mai Hossam
- Dr Fathia Sabry
- Dr Hoda Salah Abou Harb
2- Assistant Lecturers:
- Ms Sara Khater
- Ms Hala Elsayed
- Ms Shaimaa Nabil El Shazly
-Ms Rehab Abdelmoez Abdallah
- Ms Lamia Ahmed
- Ms Christine Guirguis
- Ms Nada Hamouda Elsayed
- Ms Hadeer Salah
3- Teaching Assistants:
- MsNoran Khaled Abd El-Aziz
- Ms Yasmeen Ali Omar
- Ms Ms Fatma Ahmed Abou El Yazeed Shama
- Ms Aya Abdelhaleem
- Ms Nourhan Mohamed Abdelnaby
- Ms Alia Tamer Said Riad
- Ms Donia Nasr Mohamed
- Ms Arwa Hesham Elsayed Ghobashy
Procedures and Benefits ofParticipation
First. Procedures of participation:
For all prospective participants intending to submit their research onany of the suggested themes, kindly email an abstract in Arabic, English, orFrench to Egica@mcomm.cu.edu.eg by April 20, 2024, at 11:59 PM (GMT+2). Uponreceiving an acceptance email, full papers must be submitted by May 30, 2024.To register for the symposium either in person at the Faculty of MassCommunication, Cairo University, or virtually, please complete this form: [linkto form].
Second.Benefits of Participation:
1- Exposure: Attendvirtual sessions at the ICA 74th conference, held in Australia.
2- Networking: Engagein open discussions with local, regional, and international researchcommunities, including a special session with the ICA Regional Hub in Indonesia.
3- Contribution: Submitoriginal papers in different languages (AR – EN – FR).
4- Publication: Acceptedpapers will be published in a special issue of the Public Relations andAdvertising Journal at the Faculty of Mass Communication, Cairo University.
5- Awards:Three prizes will honor outstanding research in memory of the late ProfessorMohamed Al-Wafaei. Two additional awards will be granted for the postercompetition, along with certificates of attendance and/or participation.
Main Research Themes:
In the frame of the first EGICA round’s proposed themes and the 74thannual ICA 2024 conference main theme “Communication and Global Human Rights,”paper submissions in the following areas of interest are encouraged:
First dimension. PR and Organizational Communication:
1. International PR and human rights.
2. Public diplomacy and the promotion of peace.
3. International communication and conflict resolution.
4. International communication and the rights of refugees.
5. Organizational PR and crisis management.
6. Organizational PR and image/reputation management.
7. Corporate communication and SDGs.
8. Organizational communication and quality ofworkspaces.
9. The environmental responsibility of organizations.
10. Social responsibility of organizations and customers’rights to privacy protection.
11. Customer Relationship Management and brand citizenship.
12. AI application in monitoring and analyzing E-WoM.
13. AI chatbots’ assistance in PR-text creation and analysis.
Second dimension. Integrated Marketing Communication:
1. Online multimodal marketing analysis.
2. Neuromarketing.
3. Visual identity management of brands.
4. Advertising literacy.
5. Social marketing and social inclusion.
6. Public awareness campaigns of human rights.
7. Green Marketing.
8. AI in Online behavioral advertising and its ethicalimplications.
9. VR and AR applications in marketing.
10. Marketing for SMEs.
11. Financial management of Ads.
12. Real-time marketing and current issues.
13. AI chatbots’ assistance incontent marketing.
Contact us.
Email: Egica@mcomm.cu.edu.eg
Website: http://masscomm.cu.edu.eg/
Facebook:
https://www.facebook.com/masscommfaculty