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n Presence of Journalists and Academics: MCCU Opens its Annual Scientific Conference on Content Industry in Digital Age

Today, Sunday, the activities of the International Scientific Conference of the Faculty of Mass Communication, Cairo University, in its 28th session, were launched, entitled “Content Industry in the Digital Age, Mechanisms and Challenges”, under the auspices of Prof. Dr. Mohamed Othman Elkhosht, President of the University, chaired by Prof. Dr. Hanan Gunaid, Dean of the Faculty, and supervised by Prof. Dr. Wissam Nasr, Vice Dean for Graduate Studies and Research, and Secretary General of the Conference.

Prof. Dr. Wissam Nasr, Vice Dean for Postgraduate Studies and Research Affairs, welcomed the attending researchers, media professionals and academics at the opening session, noting that the conference seeks to anticipate the media future, its mechanisms and challenges, as well as presenting scientific insights in line with the university`s strategy and Egypt`s vision for development 2030.

She explained that the conference includes various sessions in which many university researches that have been subject to rigorous scientific evaluation are presented, and it also discusses many important topics such as metaverse and artificial intelligence.


Dr. Hanan Gunaid, Dean of the Faculty, said that the conference comes in conjunction with the advanced developments taking place in the university, as it keeps pace with the desired visions and is consistent with the developments of the digital age and its various mechanisms in an unconventional way.

For his part, Prof. Dr. Ahmed Abdel-Tawab Al-Khatib, Director of the Technical Office for Institutional Development at the Ministry of Communications and Information Technology, “representing the Ministry,” expressed his happiness at participating in the conference, which represents a breakthrough for media in Egypt and the Arab world, pointing out that there are now no separating borders between disciplines in media field; The matter is related to the so-called "inter-media", stressing the existence of rapid developments in the field of digitization, which must be kept up with by identifying challenges and opportunities, which is also related to fourth-generation wars, adding that the state is aware of these challenges, so President Abdel Fattah El-Sisi launched Egypt`s Digital strategy within the framework of the state plan for sustainable development.

Prof. Dr. Muhammad Al-Attar, Vice President for Graduate Studies and Research, praised the role of the College of Mass Communication and its outstanding efforts in the media field, explaining that there is a huge project for the development of humanities and social sciences, and that the Faculty of Mass Communication will have the largest share in this project.


On the other hand, Dr. Doria Sharaf El-Din, Head of the Culture and Information Council in the House of Representatives and former Minister of Information, raised many questions about the extent to which traditional media adhere to sound ethical rules, the extent of its ability to meet the needs of recipients in the field of media, and the extent to which it keeps pace with the content presented in the media arena, noting the dangerous negative effects of the famous GPT application in the field of artificial intelligence, and its superior ability that exceeds human capabilities, which represents a double-edged sword, especially with the rapid changes taking place in the world.

Prof. Dr. Guy Berger, Director of the Committee on Freedom of Expression and Media Development at UNESCO, said, during his intervention via the Zoom application, that attention should be paid to global development, which is manifested through several terms that the media must emphasize, referring to the negative effects that could result from the use of digital media, noting the need to provide recipients with important and accurate information, as well as the need to reject racism through the means of communication, by including national terminology in society, as well as emphasizing human rights values.

At the end of the session, Prof. Hanan Gunaid, Dean of the Faculty and President of the Conference, honored the speakers at the session, in addition to the media sponsors of the conference and the journalists who undertake the tasks of media coverage.


Dr. Wissam Nasr: The conference seeks to explore prospects for the media future, its mechanisms and challenges
Dr. Hanan Gunaid: The conference keeps pace with the desired visions and is consistent with developments in the digital age
Dr. Ahmed Abdel Tawab: We must keep pace with the rapid developments in the field of digitization
Dr. Mohamed El-Attar: Cairo University is about to launch a huge project for the development of human and social sciences
Dr. Doria Sharaf El-Din: "GPT" raises many questions about adherence to ethical rules in media and academic work