9200 Students

& More

& More

First Faculty for Mass Communication in the Middle East
Department of Journalism
E'lam Online
E'lam TV
Department of Radio and Television
Department of Public Relations and Advertising
The Oldest University in Africa and the Middle East - Cairo University
 
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>> PR & Advertising Department  

1stLevel:

First:Mandatory Courses:

Code

Course

GEN100

Arabic (1)

GEN101

Arabic (2)

GEN102

Foreign Language (1)

GEN103

Foreign Language (2)

COM100

Introduction to Journalism

COM101

Introduction to Radio and TV

COM102

Introduction to Public Relations

COM103

Introduction to Advertising

 

Second:Elective Courses ( The student chooses 4 courses Only)

Code

Course

GEN104

Social Psychology of Communication

GEN105

Principles of political science

GEN106

Sociology of Communication

GEN107

Egypt's Modern and Contemporary History

GEN108

The History of Modern Science

GEN109

Political Geography

GEN110

Principles of Economics

GEN111

International Law

GEN112

The Principles of Management

GEN113

Scientific Media

 

2ndLevel

First:College Mandatory Courses

Code

Course

COM 201

Computer and Media Documentation Applications

COM 202

Interpersonal Communication

COM 203

Communication Research Methods

COM 204

Origination of Communication

COM 205

Public Opinion

COM 206

Media and Society

 

Second:Department Mandatory Courses:

Code

Course

MRK201

Marketing Communication

MRK202

Media Subject in a foreign language (1)

MRK203

Media Translation (1)

MRK204

Public Relation Management

MRK205

Advertising Management

 

Third:Elective Courses ( The student chooses 5 courses till graduation)

From inside the department:

Code

Course

MRK206

Protocol and Ceremony

MRK207

Political Communication

 

From outside the department:

Code

Course

RTV205

Media Criticism

JOR205

Press Publishing

 

Fourth:Free Courses: ( The student chooses 2 courses (6 Hours) till graduation)

Code

Course

 

Introduction to Fine Arts

 

Introduction to Music

 

Tour Guidance

 

Graphics and Animation

 

Introduction to Performing Arts

 

Introduction to Fine Arts

 

3rdLevel:

First:College Mandatory Courses:

Code

Course

COM301

International Communication

COM302

Communication Theories

 

Second:Department Mandatory Courses

Code

Course

MRK301

Social Marketing

MRK302

Promotional Activities

MRK303

Basics of Media Material Production (1)

MRK304

Statistics and Operations Research

MRK305

Persuasion

MRK306

PR and Advertising Research

 

Third:Elective Courses ( The student chooses 5 courses till graduation)

From inside the department:

Code

Course

MRK307

Media Subject in a foreign language (2)

MRK308

Media Translation (2)

MRK309

Writing for PR and Advertising

 

From outside the department:

Code

Course

JOR304

Online Journalism

JOR310

Journalistic Campaigns

 

Fourth:Free Courses: ( The student chooses 2 courses (6 Hours) till graduation)

Code

Course

 

Introduction to Fine Arts

 

Introduction to Music

 

Tour Guidance

 

Graphics and Animation

 

Introduction to Performing Arts

 

Introduction to Fine Arts

 

4thLevel:

First:College Mandatory Courses:

Code

Course

COM401

Media Laws and Regulations

COM402

Media and Social Change

 

Second:Department Mandatory Courses:

Code

Course

MRK401

Organizational Communication

MRK402

Advertising Campaigns Management

MRK403

  Applied PR

MRK404

Graduation Project

 

Third:Elective Courses (The student chooses 5 courses till graduation)

From inside the department:

Code

Course

MRK405

International Communication

MRK406

International PR

MRK407

Creativity in Advertising

MRK408

Special topic in PR

MRK409

Production of media material (2)

 

From outside the department:

Code

Course

RTV407

Media Campaigns in Radio and TV

RTV410

International Communication in Radio and TV

 

Fourth:Free Courses: ( The student chooses 2 courses (6 Hours) till graduation)

Code

Course

 

Introduction to Fine Arts

 

Introduction to Music

 

Tour Guidance

 

Graphics and Animation

 

Introduction to Performing Arts

 

Introduction to Fine Arts