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 Cairo media " is witnessing the events of  Webinar, the creation of influential content on social media.

 Cairo media " is witnessing the events of  Webinar, the creation of influential content on social media.

Dr. Howaida Mustafa: Th necessity of educating students about the new digital media tools as a private industry with its own standards and rules.
Dean of the College of Mass Communication: We have started implementing the new regulation for dealing with digital media and have intensified the curricula for students.

Dr. Wissam Nasr: Organizing 3 workshops for the manufacture of digital content, taking into account that it is positive and attractive to its audience.

Dr. Hayat Badr praises the interaction of the attendees with the lecturers and invites students to register for the workshops and benefit from the experiences.

Enas Yassin: The content industry on social media is the future.

Muhammad Jalal identifies the steps for creating content and warns against misleading content.

Ahmed Awad: Social media content determines success.

Mohamed Yassin: There is a problem in differentiating between writing content and marketing it digitally.

Mahmoud Hamdy: Choosing the right mediator and studying the target audience.

Ahmed Atef: It is necessary to promote the content and adhere to ethics and principles.

The Faculty of Mass Communication, Cairo University, organized a webinar “How to Become a Maker” 
Impactful content? Sponsored by Dr. Muhammad Othman Al-Khasht, President of the University, and supervised by Dr. Howaida Mustafa, Dean of the College, Dr. Wissam Nasr, Vice Dean for Graduate Studies and Research, and Dr. Hayat Badr, Academic Director of Professional Diplomas at the College.

Dr. Howaida Mustafa, Dean of the College, in her speech, praised the organization of the webinar, explaining its importance derived from the importance of digital media, and added that the college began implementing the college’s new regulation, which deals with digital media, as well as intensifying the curricula that would provide students with job opportunities. Students with new digital media tools that have become a private industry with important standards and rules, so the college will continue to communicate with guests to benefit from their experiences.

Dr. Wissam Nasr, Vice Dean for Graduate Studies, welcomed the attendees, and confirmed in her speech that the student must take into account that his content be positively influential, and he must focus on two things while creating content on social media; They are, how to create positive content that influences social media, and how to attract the largest number of audience to watch. Dr. Wissam Nasr added that the college is in the process of organizing 3 workshops for the digital content industry, and these workshops will be available to students at the undergraduate and postgraduate levels.

After welcoming the guests of the College of Media, Dr. Hayat Badr expressed her appreciation for the interaction of the students with the lecturers in the webinar, which revealed their awareness of the importance of its topic.
A number of content makers spoke on various social media in the webinar, where Ahmed Raafat, broadcaster on the street, Enas Yassin, head of the press production department for Al-Shabab magazine at Al-Ahram Foundation, Eng. Ahmed Awwad, deputy head of social media department at Al Mal Economic newspaper, and Eng. Yassin, Professional Content Creation Coach, Mohamed Galal, Content Manager at The Glocal, and Mahmoud Hamdy, creators of social media influencer content. 

And Enas Yassin, head of the press production department for Al-Shabab magazine at Al-Ahram Foundation, said that making content on social media is the future, as paper newspapers have declined significantly, and they are still receiving knowledge from the college and have not stopped. 

She explained that the paper newspapers are in a significant decline, with numbers and statistics, and she has enumerated the tools of the press on the means of communication, where artificial intelligence or what is known as the journalistic robot, which is able to write and publish 300 words per second, in addition to its ability to convert data into graphics and texts. 

She added that Cross Media technology has become very important and widespread within our Egyptian press institutions. Visual presentation is very important and has entered the competition framework. Therefore, paper newspapers, led by Al-Ahram, have converted data, information and data into visual presentations, and the journalist must not acquire important skills in this regard, including verification. From fake news, training in the use of artificial intelligence techniques, the ability to deal with data and transform it into visual presentations, developing tools for researching topics and trends such as Google Trends and YouTube Trends, as well as dealing with montage programs and learning investigative skills. 

As for the steps of creating content on social media, they were enumerated by Muhammad Jalal, the content manager at The Glocal platform, where the good research on the topics, then the realization of the tools on which the content is published, then choosing the medium, taking into account the characteristics of each medium and its target audience, and accordingly are done Creating content suitable for the audience, and cautioned against displaying misleading content to achieve higher views in what is known as “traffic”, because this will not earn the public’s respect later on what the content maker offers. 

Ahmed Awad, Vice President of the Social Media Department at Al Mal newspaper, continued that the study of digital media has become imposing itself strongly in the market, as the content of the social media is what determines success, and he gave an example of this by both Al-Khalil comic and Al-Duhaih, the audience respects the content of Al-Daheeh while Al-Khalil has disappeared comic. 

He added: "The social media editor, at first, he transferred the content from the site to social, with the possibility of changing the title only to achieve traffic and advertisements. We must now create content that is developed and appropriate for the institution, and the published content must be well understood and verified, and he addressed the students, saying: Take advantage of the university period." in experimentation and exploration.

Engineer Muhammad Yassin, a professional trainer for the content industry, explained that there is a problem in differentiating between writing for content and digital marketing for content, and the solution is to increase people’s awareness through various courses that explain how to create content, choose the appropriate medium, and how to create marketing content. The need to read about marketing and content and study the target audience as well as the application.
  Mahmoud Hamdi, one of the makers of influential content on social media, stressed that writing scripts for content is very important, and marketing for companies is also important because the material gain embodied in advertisements is the engine for that whole process, and he concluded his speech, after talking about his personal experience, that quest is the goal. The result is taken care of by God.

For his part, Ahmed Atef, the street announcer, praised the presentation that Enas Yassin presented at the beginning of the webinar, and explained that he was a journalist in 2011, and his first video was inside Cairo University, and its content was comedy, and it remained so until it turned into a tragic event recently, and then he will return to comedy after The end of Ramadan. 

And he continued: "I was committed not to deviate from the text, and within years, robots will replace a media graduate, and the most important thing is always to adhere to ethics and principles and not to give them up in exchange for fame or money. In the end, the livelihood is in the hands of God only, and the most important thing is that I present a different respectable content that does not resemble anyone." . 

And about his current program, he said: It is not a charitable program and does not give donations, but it does a competition and through it we choose people, some of them refuse to appear and some of them refuse money, and in the end we take the numbers of the guests so that someone who wants to help them can contact them, and indeed this happens. 

He concluded his speech by saying: “The content must be promoted, people must see it, and that happens by making comments on major pages on social media, communicating with them and sending the content to them so that they publish it for a sum of money.

At the end of the webinar, Dr. Howaida Mustafa honored the college’s guests who participated in the webinar’s activities, expressing her appreciation for their participation in the College of Mass Communication in the various events it organizes to enrich the knowledge of its students and exchange experiences.


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